RCV is a cost-effective and efficient way to ensure winners have broad voter support, encourage positive, issue-focused campaigning, and eliminate the spoiler problem and strategic voting.

RCV gives voters more choice and more power
RCV allows voters to rank the candidates in order of their preference and ensures results that reflect the electorate’s diverse political views.  With RCV, voters can be sure that their vote will matter and that elections will be won by the candidates that have the most support and best fit their communities. 

RCV requires candidates to build broad majority coalitions
Since second choices matter and candidates must earn broad support,, candidates are incentivized to reach beyond their base. The outcome more accurately reflects the will of the voters, and office holders are accountable to a broader and more diverse electorate.

RCV encourages positive campaigning and civility 
Candidates running under RCV are less likely to attack an opponent since they don’t want to alienate their opponent’s voters and risk losing  second or third choice votes they may need to win.

RCV solves the spoiler problem
Under RCV, residents can vote for their favorite candidate — even if from a minor party — knowing that their second choice will count if their first-choice doesn’t have enough support to win and without fear of wasting their vote or helping elect the candidate they like the least. With RCV there is no risk of vote-splitting between similar candidates leading to a less popular candidate winning with less than majority support. 

RCV promotes more inclusive, diverse and representative elections
RCV allows all voters to weigh in in asingle decisive  November election ballot when turnout is highest and most diverse. In muncipal nonpartisan elections, It  it eliminates the need for summer primaries, when turnout is extremely low (4%-10% of all voters), and completely unrepresentative of the diversity of city voters. 

Research comparing election results across the country shows that electoral outcomes for women and people of color improve signifiantly in jurisdictions that use RCV.  Women and people of color are more likely to run and win in higher numbers.

RCV fosters problem solving 
Elected officials who have built broad coalitions of support are poised to problem-solve once in office and ensure they keep their coalition of support together to win re-election.